Canesten Can Help, a campaign to encourage open conversations and the overall destigmatisation surrounding female intimate health.
BRIEF
Empower women, girls and non-binary people to speak openly, empower everyone to seek information and find effective solutions, ultimately liberating them from
shame and discomfort.
PROBLEM
Taboos surrounding female intimate health prevent women from seeking help, understanding their own bodies, and ultimately, living freely.
GOAL
Encourage open discussions surrounding womens intimate health andmake more women, girls and non-binary people aware of the signs andsymptoms that they may be living with and dismissing.
App & Website
Online communities and help pages, which are
linked via the QR code on all the campaign posters. Providing a space for open converstaions, information and experiences for women, girls and non-binary people tobecome aware of the signs and symptoms that they may be living with and dismissing, with the aim to provide more confidence for them to seek help.
