Start The Conversation
converse x mind
'Start the Conversation' was a day brief, in which I was assigned the task of creating a print advert for a collaboration between two brands.
Taking inspiration from my surroundings
When given this brief, I knew with the limited time given I had to come up with a concept quickly, which lead me to to consider the brands in the room with me at the time.
On this day I was wearing a pair of Converse trainers, leading me to consider the word converse/conversation. I questioned what brands linked to conversations, one that immediately came to my head was 'Mind', the mental health charity, and how conversations are often the catalyst to providing and helping this suffering from bad mental health.
Layout experimentations
Taking this project further
I plan to further develop this project by creating a video advertisement to go alongside the print ad. The video would show two pairs of converse and a conversation being had which would be visualised through speech bubbles and words created using shoe laces. Below is an animatic I created to help visualise my plans.
