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Your Next Chapter, a campaign to encourage first time millennial parents to
invest in timeless William Morris pieces when decorating their new baby’s nursery.
Team : Daisy Ford, Grace Arnott, and Orla Keenan
BRIEF
Bring a new audience to Morris & Co. and encourage the target audience to go directly to the brand's website and purchase items direct to consumer.
PROBLEM
The 'beige baby trend' has dominated the way people design nurseries for newborns. The trend is outdated, bland and lacks the important spark of creativity that is so essential for self expression for parents and cognitive development for newborns.
GOAL
Get millennial parents welcoming a new baby into the world to invest in timeless William Morris pieces that are high quality and will become heirlooms for the family's generations to come.
Animated Wallpaper
Scan the wallpaper to reveal an animated version, this reinforces the value of storytelling and imagination.
These stories are based on the heritage of the paint and wallpaper names, such as Strawberry Thief.
Cowshed spa, William Morris room mockup
Cowshed spa, William Morris room mockup
Cowshed spa, William Morris spa mockup
Cowshed spa, William Morris room mockup
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Baby Book
A babymoon is a term used to refer to a relaxing or romantic holiday taken by parents-to-be before their baby is born. These have become increasingly popular amongst millennials. High-end resorts like the 'Cowshed' spas in the UK are common destinations.
As a part of the 'Your Next Chapter' campaign, Morris & co would collaborate with 'Cowshed' spas in creating a babymoon package in which rooms would include touches of Morris prints
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